CraigFilm | Videography

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Do videos help sell real estate?

If you're a real estate professional or a homeowner looking to sell a property in the Athens Georgia area, you may be wondering if videos can help with the process. The short answer is, yes! In today's digital age, more and more people are turning to the internet to search for properties, and video is a powerful tool for showcasing a home's features and benefits.

But why is it important to hire a professional for your real estate videos? While it may be tempting to try and create a video yourself using a smartphone or a consumer-grade camera, there are several advantages to working with a professional videographer:

  1. Quality: A professional videographer will have the equipment and expertise to create high-quality videos that showcase your property in the best possible light. This includes using professional-grade cameras, lighting, and editing software to create a polished and professional-looking video.

  2. Marketing expertise: In addition to their videography skills, a professional videographer will also have a deep understanding of marketing and how to create a video that effectively showcases your property and attracts potential buyers.

  3. Time and effort: Creating a professional-grade real estate video can be time-consuming and require a lot of effort. By hiring a professional, you can free up your time to focus on other aspects of the selling process and have confidence that your video is in good hands.

  4. A professional can do what you cannot: It's important to keep in mind that DIY videos can often look amateurish and unprofessional, which can be a turn-off for potential buyers. A professional videographer, on the other hand, will be able to create a marketing video that includes 3D tracking of property lines and motion graphics that showcase your property in the best possible light.

But don't just take our word for it - the data speaks for itself. Studies have shown that properties with videos receive 403% more inquiries than those without. In addition, properties with videos sell faster - on average, properties with videos sell in 59 days, while those without take an average of 189 days to sell.

In conclusion, videos can be a powerful tool in the real estate selling process, and hiring a professional videographer is an investment that can pay off in terms of quality, marketing expertise, and time and effort saved. Don't miss out on the benefits of video - consider hiring a professional to create a visually stunning and effective marketing video for your property.

In addition to the benefits of hiring a professional videographer discussed in the previous section, it's also important to consider choosing a local real estate videographer for your marketing needs. Here are a few reasons why hiring a local videographer can be beneficial:


Cultural familiarity: A local videographer will have a deep understanding of the culture and customs of the local community, which can be helpful in creating a marketing video that resonates with potential buyers.

  1. Location expertise: A local videographer, who grew up in Athens GA will be familiar with Clarke County and surroundings of the property, which can be helpful in highlighting the best features and amenities of the area.

  2. Convenience: Working with a local videographer, who lives in Athens GA, can be more convenient, as you won't have to worry about coordinating schedules or travel arrangements.

  3. Cultural familiarity: A local videographer will have a deep understanding of the culture and customs of the local community, which can be helpful in creating a marketing video that resonates with potential buyers.

Be sure to prioritize local professionals who have the cultural familiarity, location expertise, and convenience to create a visually stunning and effective marketing video for your property.