Most real estate agents treat Instagram like a digital scrapbook, filling it with static photos and the occasional shaky video. Spoiler alert: this strategy isn’t working. Why? Because Instagram is a video-first platform now, and the algorithm favors dynamic, high-quality content that grabs attention.

DIY videos might seem like a cost-effective solution, but here’s the truth: they’re dragging your brand down. A shaky walkthrough or poorly lit Reel doesn’t just fail to impress—it actively tells potential clients, “I cut corners.”

Want to stand out? It’s time to embrace professional videography. Think cinematic virtual tours that don’t just showcase homes but make buyers feel something. A polished video doesn’t just elevate your listings—it elevates you.

Your competitors might still be stuck in the photo era. Let them. You’ve got a chance to leap ahead.

Discover effective social media marketing strategies for real estate agents to increase brand visibility, generate leads, and engage with the local community. Learn how to create engaging content, choose the right platforms, and measure your success.

Join me on a journey from the comedy stage to the forefront of videography, where cutting-edge technology meets unmatched expertise. Learn how my innovative business strategies and top-tier tools set me apart in the competitive world of real estate and event videography.

Learn how Meta AI is reshaping search landscapes and why CraigFilm's specialized content creation is essential to ensure your business remains visible.

In the ever-evolving landscape of marketing, the reign of traditional marketing agencies is wavering, making way for video production studios and creatives. This new era places authenticity and storytelling at the forefront, driving a shift in consumer expectations and brand strategies.

Learn about the must-have equipment and skills required for professional real estate videography, from cameras and gimbals to drones and virtual tours.