Most real estate agents treat Instagram like a digital scrapbook, filling it with static photos and the occasional shaky video. Spoiler alert: this strategy isn’t working. Why? Because Instagram is a video-first platform now, and the algorithm favors dynamic, high-quality content that grabs attention.

DIY videos might seem like a cost-effective solution, but here’s the truth: they’re dragging your brand down. A shaky walkthrough or poorly lit Reel doesn’t just fail to impress—it actively tells potential clients, “I cut corners.”

Want to stand out? It’s time to embrace professional videography. Think cinematic virtual tours that don’t just showcase homes but make buyers feel something. A polished video doesn’t just elevate your listings—it elevates you.

Your competitors might still be stuck in the photo era. Let them. You’ve got a chance to leap ahead.

Learn how Meta AI is reshaping search landscapes and why CraigFilm's specialized content creation is essential to ensure your business remains visible.

Learn about the must-have equipment and skills required for professional real estate videography, from cameras and gimbals to drones and virtual tours.